Speedy Signs Rotorua Business Sign Maker

Speedy Signs Rotorua was opened by Darren Burborough and Richard Haigh on the 16th of April 2007. It may be part of a much larger international franchise (a member of the worldwide Sign*A*Rama franchise with over 800 locations in 40 countries), but we are 100% locally owned and operated.

Both Darren and Richard were born and raised in Rotorua. They took a few years to travel the world, but have come back to their roots and are raising families of their own here. They have a very good knowledge of the town, people, culture and business of Rotorua. Being locally owned and operated,Speedy Signs Rotorua have the ability to make fluid decisions during a project, the resources to find the right people to work with and maintain strong relationships within the local business community.

... but the team doesn’t just consist of two local lads who are the backbone of the business. Speedy Signs Rotorua is a strong team that are just as passionate and dedicated to their individual roles. These include our award winning designer, our talented hands on crew and our Client Account Specialist, who all ensure that you get what you want, when you want it! We have a great team here at Speedy Signs Rotorua – we work hard, have fun and are very proud of the products we provide to our clients.

... and producing great signs is what we do! Speedy Signs Rotorua has won many awards within the franchise and has also been awarded at the New Zealand Sign and Display Association Awards... two years running! Being recognised in a national competition is rewarding for Speedy Signs Rotorua, but is also another testament to our creativity and performance as a signage company. You can be assured that we are a company you can depend on for excellence and first rate customer service!

Speedy Signs Rotorua believes that it is important to be involved with our community. The charities supported include Rotorua Community Hospice Trust, Rotorua Parents Centre, Aroha Mai Cancer Trust and Ronald McDonald House (Rotorua Retreat) Centre, just to name a few. Speedy Signs Rotorua also support and sponsor our local sports clubs including the CBOP Junior Rugby, Kahukura Rugby and Sports Club, Springfield Golf Club, The BOP Steamers, and the Rotorua Stockcar Club.

Speedy Signs Rotorua offers a range of product and services that are backed by industry accreditation and are guaranteed by our suppliers. Our responsibility is to understand the needs of the client, to provide them with solutions as required and produce signage that is effective for their needs, within budget and on time.... ‘from inspiration to installation’.

The signage industry is ever changing; the only limit is your imagination, so there is always something new and exciting. Darren and Richard will endeavour to find a custom made solution to suit your requirements.

Contact Darren and Richard at Speedy Signs Rotorua on (07) 349 1000 or 0800 773 339 for professional advice and friendly service to help promote your business!

Owners: Darren Burborough & Richard Haigh
Website: http://www.speedysigns.co.nz/
Email Us: Speedy Signs Rotorua
Phone: (07) 349 1000 or 0800 773 339
Address: 1198 Arawa Street Rotorua


View Larger Map

Speedy Signs - Create Business! 
FREEPHONE: 0800 773 339 
REQUEST A FREE QUOTE 
CONTACT US BY EMAIL 
www.speedysigns.co.nz

Article Source: Speedy Signs Blog

Quick Campaign Ideas to Spur Your Marketing

Smaller efforts can help engage customers more frequently



It's a busy time of year, with a number of events and holidays approaching -- Memorial Day, Father's Day, graduations, Fourth of July, and summer itself. But you don't need a significant event like a holiday to plan a smaller campaign that will spur donations, get consumers to visit your store or web site, or will just say, "Thank you."

To ensure we're on the same page, we're defining a "campaign" as a specific mix of communications that will help you reach a marketing goal. A campaign is not necessarily a single email that's going out on a specific day. It could be a series of emails going out, along with social media posts that are designed to drive customers, members, or supporters to take action. It could even include a physical event such as an open house, fundraising dinner, auction, or customer appreciation day.

In an effort to spur your campaign planning, here are six ideas to get you started:

Invite customers to a special event at your location:  If you want customers to come to your store, give them a reason to drop in by hosting an event. Every spring, a stove shop in my town hosts a customer appreciation event featuring free food. Customers get a chance to ask the staff questions about cleaning out stoves for the summer and getting them ready for next season. While the event does not feature a big sales push, the shop does tie its early-buy program deadline for next season's wood to the date of the open house. Customers will be spending money that day, so the shop gives them free food and plenty of advice as a thank you.

Introduce a new product or service: Apple is well known for keeping secret exactly what it's announcing until the second it's unveiled. You're not Apple; tell people about your latest product or newest service. Maybe those on your email list get the news first, before those connected with you on social media hear about it.

Know your current events: Is there something happening in town or your industry that impacts your customers and/or your business? Chime in by sharing links to related articles along with your take on the issue. Ask your customers to share their opinion, to start a dialogue and get a discussion going. Just remember to keep it civil!

Information is always appreciated: You're the expert, so share some of that expertise with your customers and clients without always asking for a sale. For instance, a painter could share tips for how to paint around a window or along a ceiling without making a mess. This is helpful advice for customers doing small projects. And when they need help with a bigger project, who are they most likely going to call? The business that helped them in the past.

Say thanks: When was the last time you told your customers how much you appreciate their business? Send an email that says simply, "Thank you for being a customer." You could even add in a special, unusual offer. Or, if you've recently made some changes to your business or organization as a result of customer or member feedback, share those changes and say the reason you're making them is a direct result of their input.

Share videos: Video is a great way to engage with your customers and members. Why not create a campaign around a new set of videos you've created? They could be casual messages from you or your employees; customer testimonials about your products or services, or quick demonstrations about how to use your products. People love to watch video, so give them something to view.

The goal of this type of campaign planning is to remove the fear of planning for an entire year or around specific events or holidays. By breaking your marketing efforts into smaller tasks, you can be more nimble and can engage your customers and members on a more frequent basis.

Article Source: Constant Contact

Performance Management Surveys

The purpose for a business to be involved in a Performance Management Survey (Mystery Shopper) is to get feedback on how customers perceive how you really treat them. Having used this program before with other businesses, I have always found this is the best way to learn what we can  improve, that will lead to a direct effect to increasing your bottom line.


Generally speaking most businesses greet people well and handle the enquiry politely, however there are three areas everyone needs to work on to turn the opportunity into a converted customer.

Questioning Skills
Closing the sale
Follow up


So in your qualifying questions, did you show interest in them and ask:

..... for their business card? (Then you know their name…and remember to use it)
Ask questions about their business (possible up-sell opportunities, add on’s etc). If they are looking for a footpath sign why wouldn't you offer them vehicle graphics for example.

Is there anyone else involved in deciding whether your proposal is acceptable?
When were you looking at getting this done? Did you ask them how they found out about you?
Was it the current high profile marketing or were they just walking/driving by and noticed your great signs and came on in? Or, did a satisfied customer tell them they should go see you because you are the best in the business? How do you really know if they came in because they were aware of your current promotion?



So even after doing all this, is our job now done? I mean they only wanted a price after all? They never said they were ready to consider purchasing did they? So after going through the above scenario with a customer and you have got all the right answers why wouldn’t you just happen to ask “would you like us to get started on this for you?
You know  "closing the sale"

It never ceases to astound me how many people think they just wanted a price! As we all know price is just a small part of the buyer’s decision , so this is where your question skills need to make sure that $$ don’t walk out the door to your competition.

Finally, many businesses just give a price and then sit back and wait for the customer to come back to them. If you haven't asked enough questions they WILL NOT have made up their mind!

You will have a much stronger bottom line if you pick up the phone and ask your customers when will they be ready to buy from you! "What else do you need to know before you can make a decision?"


ALWAYS FOLLOW UP!

Performance Management Surveys will identify all these areas and more. Use these reports as a tool to improve on how you are really perceived by your customers.

Greg Longstaff
Business Development Consultant
Franchise Network Specialist
greg@salesmarket.co.nz
+64 021.677.992